TRADING APP BUX WELCOMES 500,000TH USER
German and Austrian roll-out successful. Scandinavia and Belgium up next.
London - July 14, 2016: BUX, the app that makes trading on the financial markets accessible and exciting for everybody, welcomed its 500,000th user yesterday. After a successful launch in the UK and the Netherlands in 2014, followed by Germany and Austria at the end of 2015, BUX will be rolling out in the Scandinavian region and Belgium soon. “Our target is to expand throughout the rest of Europe before the end of 2017. This milestone is an important step in the right direction”, says Nick Bortot, CEO of BUX.
The reason for BUX’s success lies in its disruptive approach to trading on the financial markets. Where traditional trading platforms are very complicated, expensive and don’t limit risk sufficiently, BUX makes trading extremely easy, affordable, relatively safe, educational and fun. The community features in the app, such as a WhatsApp-like functionality that allows users to start discussion groups to exchange trading information with each other, make playing the markets a communal experience as well.
With this approach, BUX has managed to attract a completely new audience. Whereas, up until now, the average age of the self-directed investor has been 45 years old, 61% of BUXsters are younger than 35 years old and 78% of them have little to no trading experience.* BUX is the app that opens up the financial markets to the generation of Millennials.
The BUX Community: Innovating Finance
As an experiment, BUX introduced new community features within the app at the end of 2015. The personal profile page was made more prominent, BUX Battle functionality was improved, ‘BUX Chat Groups’ were introduced, as well as ‘BUX Channels’, a one-to-many chat functionality through which, for example, an experienced trader can share trading tips and tricks with newbie traders.
Already a third of all BUXsters are currently using these community features, of which users say they make them feel much more ‘confident’ with their investing and trading decisions. “With BUX, we’re constantly experimenting with new app features, which are predominantly inspired by industries other than finance, like social, messaging and gaming. We believe that this is the only way to be truly innovative so that we’re not developing a ‘me-too’ financial product”, says BUX CEO Nick Bortot.
* Source: BUX Typeform Client Survey 2015/2016
BUX makes it easy and affordable for Europeans to do more with their money. Since launching in 2014, BUX has made the markets accessible for more than 2.5 million users across 9 countries in Europe. BUX currently offers 3 apps that allow users to explore the financial markets including BUX Zero, the flagship platform that is making commission-free trading possible, allowing users to invest in the brands and companies they care about. BUX Zero is currently available in the Netherlands, Germany and Austria. BUX X, launched in 2014, oﬀers short-term, leveraged trading, all powered by a vibrant in-app community. BUX Crypto, launched in 2020, now offers an easy and affordable way to invest in Bitcoin and other digital currencies. Headquartered in Amsterdam, the Netherlands, the company is backed by Holtzbrinck Ventures, Velocity Capital, Orange Growth Capital and Initial Capital.
The investment services of BUX Zero are authorised and regulated by the Dutch Authority for Financial Markets (Autoriteit Financiële Markten - AFM). BUX X, the trading name of BUX Financial Services Limited, is regulated by the Financial Conduct Authority, FCA Register number 184333. The services of BUX Crypto are offered by BUX Alternative Investments BV.
BUX maakt het voor iedereen makkelijker meer met je geld te doen. Of het nu gaat om lange termijn beleggen in aandelen en of om korte termijn handel in hefboomproducten. Sinds de officiële lancering van BUX in 2014 maken meer dan 2,5 miljoen mensen uit 9 Europese landen gebruik van de BUX apps. Met BUX Zero, BUX nieuwste app, kunnen beleggers aandelen van hun favoriete bedrijven kopen en verkopen zonder dat ze daarvoor commissie betalen. BUX Zero is op dit moment beschikbaar in Nederland, Duitsland en Oostenrijk en vanaf deze zomer ook in Frankrijk en België. BUX X biedt handel in hefboomproducten en daarnaast is er een levendige trading community in de app. Met BUX Crypto kunnen gebruikers op een makkelijke en betaalbare manier in cryptocurrency beleggen. BUX heeft kantoren in Amsterdam en Londen en het bedrijf heeft oa. Holtzbrinck Ventures, en Velocity Capital als aandeelhouder.
De beleggingsdiensten aangeboden via BUX Zero van BUX B.V. worden gereguleerd door de Autoriteit Financiële Markten (AFM). BUX X is een handelsnaam van BUX Financial Services Limited. BUX Financial Services Limited is een in Engeland en Wales geregistreerd bedrijf onder registratienummer 03148972. BUX Financial Services Limited is geautoriseerd en gereguleerd door de “Financial Conduct Authority”, FCA registratienummer 184333.