NEW GROUP OF YOUNG PEOPLE DISCOVERS THE STOCK MARKET WITH BUX
New trading app has been installed 100,000 times in just five months.
London - March 11th, 2015: A completely new and fresh group of people are getting involved in the stock markets. They have been inspired to do so by BUX, the smartphone app that makes investing and trading understandable and accessible to all. The app has been live in the UK since November 2014 and 100,000 smartphone users have installed BUX so far. Research established that 76% of the active BUXsters have little or no investment experience. Furthermore, it appears that 59% of BUXsters are younger than 34, while, up until now, the average age of the do-it-yourself stock trader has been about 45 years old.*
These results support the vision that founded BUX. Founder Nick Bortot says:
"We had a hunch that many more people were interested in trading and the stock exchange than has been assumed up until now. Many (mostly young) people are put off by the immense complexity, risks and costs of the present online brokerage platforms. We present investing and trading stocks in a much simpler, more educational, entertaining and safer way: we see the stock market as the best game on earth, that shouldn’t only be accessible for the big banker boys: we believe it must be accessible for anyone and everyone."
BUX’s flying start has contributed to the company being elected into the Finech50, the list of 50 most promising financial startups.
About the app
BUX makes trading stocks, commodities, indices and forex extremely simple, affordable and above all, fun: by applying gamification it makes trading on the stock exchange an entertaining and educational experience for everybody. Users can practice with virtual money (FunBUX) first. They then decide themselves if they want to proceed to trading with real money (seriousBUX). BUX started in September 2014 in the Netherlands and in November 2014 in the UK with an app for iPhone. It has recently been releasedon Android, so that now everybody can play the stock markets in a simple and understandable way.
* Source: BUX Typeform Client Survey 2015.
WHAT IS BUX?
BUX is a trading app that makes playing the markets super easy and relatively safe for everybody. You can now experience the excitement of the stock exchange, even if you don’t have tons of trading experience or wads of cash to spend. BUX brings the fun into finance and makes stocks trading accessible for everyone.
WHY DID WE START BUX?
Most people think the world of finance is super-complicated and mind-numbingly boring. But at BUX we know that the financial markets are, in fact, the most important, the biggest, the most influential and the most exciting game in the world. The financial markets are inseparably connected to international business, politics and our world economy, which makes trading stocks actually something super-interesting to do. But go and try to get this point across over a few drinks at a party: before you’ll know it, you’re the one standing in the corner, all by yourself, sadly trying to maintain a posture by nibbling on a party snack. We feel this needs to change. Now, finally, technology enables us to create an app which opens the markets for everyone and makes trading stocks as easy as liking a post on Facebook. Whereas traditional finance is as boring and elitist as classical music, BUX rocks the world of finance and let’s everyone experience how exciting trading stocks actually is. Enjoy the party!
ABOUT THE COMPANY
Four Dutch entrepreneurs founded BUX: Egbert Pronk, Nick Bortot, Robbert Bos, and Joost van de Wijgerd. BUX’s CEO Nick Bortot co-founded BinckBank, with over 550 employees, the largest online discount broker in the Netherlands, listed on the Euronext stock exchange. From the headquarters in Amsterdam, BUX sets out to rock the global world of finance. The team currently consists of 35 employees that have rolled out BUX in the Netherlands, United Kingdom, Germany, Austria and Italy, with plans to expand globally. BUX has received the honour of being listed in the Fintech50 2015 – the annual list of Europe’s most promising fintech start-ups. Holtzbrinck Ventures, Orange Growth Capital, Velocity Capital and Initial Capital have funded BUX. BUX’s trading partner is Ayondo Markets Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) and is covered by the Financial Services Compensation Scheme (FSCS).