Amsterdam FinTech start-up opens up retail trading to an unprecedented audience

London - November 19th, 2014: BUX, the casual trading app that brings the fun back to finance, has reached 10,000 users in the UK in just one month. Having launched two months ago in The Netherlands, BUX now has 35,000 users in total, making it the fastest growing trading app in Europe based on downloads.

Since the launch, BUX users have placed over 500,000 trades and locked horns in over 3,000 BUX battles - intense, timed contests to see who can make the best returns. So far, the most frenzied time to trade was during the Alibaba IPO which saw users ratchet up to 56 trades per minute. The most popular products to trade have been Air France/KLM and Apple stocks, and gold.

Over half of BUX users had zero trading experience before downloading the app. These users first learn how to trade for free with funBUX, the funny money version. Once they get the hang of it they move on to real money trading (seriousBUX). A lack of trading experience hasn’t stopped BUX users finding success, however, with winning trades at 56.5%. BUX users also keep coming back, logging in five times and making 2.6 trades per day on average.

BUX bridges the gap between casual gaming apps and serious trading platforms. The goal: to allow everyone to experience the excitement of the stock exchange straight from their smart phone.

Nick Bortot, CEO of BUX, explains:

“In the past, investing was something complicated that your dad did, putting his money in listed companies you’d never heard of. Nowadays we see far more people interested in big businesses - disruptive tech companies like Google, Facebook, GoPro or Netflix have an impact on everyone’s daily life. With BUX, everyone now has the opportunity to learn about that world through trading and having fun.”

Nick Bortot, CEO BUX

Here are some user reviews (and no, we didn’t write these ourselves):

  • “What’s fascinating is that most trading apps are really dull, very boring, but this app has turned trading into a fun game”
  • “Bux is a fantastic app. I've got 5 of my mates playing it & we're not from a finance background. Now it's all we talk about!”
  • “Such a simple and fun app that helps you enter the world of trading”
  • “This little app gives you just enough to allow you to trade successfully”
  • “Fun and easy way to trade”


Download the app here:

About BUX

About BUX

BUX makes it easy and affordable for Europeans to do more with their money. Since launching in 2014, BUX has made the markets accessible for more than 2.5 million users across 9 countries in Europe. BUX currently offers 3 apps that allow users to explore the financial markets including BUX Zero, the flagship platform that is making commission-free investing possible, allowing users to invest in the brands and companies they care about. BUX Zero is currently available in the Netherlands, Germany, Austria, France and Belgium. BUX X, launched in 2014, offers short-term, leveraged trading, all powered by a vibrant in-app community. BUX Crypto, launched in 2020, now offers an easy and affordable way to invest in Bitcoin and other digital currencies. Headquartered in Amsterdam, the Netherlands, the company is backed by Holtzbrinck Ventures, Velocity Capital, Orange Growth Capital and Initial Capital.

The investment services of BUX Zero are authorised and regulated by the Dutch Authority for Financial Markets (Autoriteit Financiële Markten - AFM). BUX X, the trading name of BUX Financial Services Limited, is regulated by the Financial Conduct Authority, FCA Register number 184333. The services of BUX Crypto are offered by BUX Alternative Investments BV.

Over BUX

BUX maakt het voor iedereen makkelijker meer met je geld te doen. Of het nu gaat om lange termijn beleggen in aandelen en of om korte termijn handel in hefboomproducten. Sinds de officiële lancering van BUX in 2014 maken meer dan 2,5 miljoen mensen uit 9 Europese landen gebruik van de BUX apps. Met BUX Zero, BUX nieuwste app, kunnen beleggers aandelen van hun favoriete bedrijven kopen en verkopen zonder dat ze daarvoor commissie betalen. BUX Zero is op dit moment beschikbaar in Nederland, Duitsland, Oostenrijk, Frankrijk en België. BUX X biedt handel in hefboomproducten en daarnaast is er een levendige trading community in de app. Met BUX Crypto kunnen gebruikers op een makkelijke en betaalbare manier in cryptocurrency beleggen. BUX heeft kantoren in Amsterdam en Londen en het bedrijf heeft oa. Holtzbrinck Ventures, en Velocity Capital als aandeelhouder.

De beleggingsdiensten aangeboden via BUX Zero van BUX B.V. worden gereguleerd door de Autoriteit Financiële Markten (AFM). BUX X is een handelsnaam van BUX Financial Services Limited. BUX Financial Services Limited is een in Engeland en Wales geregistreerd bedrijf onder registratienummer 03148972. BUX Financial Services Limited is geautoriseerd en gereguleerd door de “Financial Conduct Authority”, FCA registratienummer 184333.