Amsterdam FinTech start-up opens up retail trading to an unprecedented audience

London - November 19th, 2014: BUX, the casual trading app that brings the fun back to finance, has reached 10,000 users in the UK in just one month. Having launched two months ago in The Netherlands, BUX now has 35,000 users in total, making it the fastest growing trading app in Europe based on downloads.

Since the launch, BUX users have placed over 500,000 trades and locked horns in over 3,000 BUX battles - intense, timed contests to see who can make the best returns. So far, the most frenzied time to trade was during the Alibaba IPO which saw users ratchet up to 56 trades per minute. The most popular products to trade have been Air France/KLM and Apple stocks, and gold.

Over half of BUX users had zero trading experience before downloading the app. These users first learn how to trade for free with funBUX, the funny money version. Once they get the hang of it they move on to real money trading (seriousBUX). A lack of trading experience hasn’t stopped BUX users finding success, however, with winning trades at 56.5%. BUX users also keep coming back, logging in five times and making 2.6 trades per day on average.

BUX bridges the gap between casual gaming apps and serious trading platforms. The goal: to allow everyone to experience the excitement of the stock exchange straight from their smart phone.

Nick Bortot, CEO of BUX, explains:

“In the past, investing was something complicated that your dad did, putting his money in listed companies you’d never heard of. Nowadays we see far more people interested in big businesses - disruptive tech companies like Google, Facebook, GoPro or Netflix have an impact on everyone’s daily life. With BUX, everyone now has the opportunity to learn about that world through trading and having fun.”

Nick Bortot, CEO BUX

Here are some user reviews (and no, we didn’t write these ourselves):

  • “What’s fascinating is that most trading apps are really dull, very boring, but this app has turned trading into a fun game”
  • “Bux is a fantastic app. I've got 5 of my mates playing it & we're not from a finance background. Now it's all we talk about!”
  • “Such a simple and fun app that helps you enter the world of trading”
  • “This little app gives you just enough to allow you to trade successfully”
  • “Fun and easy way to trade”


Download the app here:

About BUX

About BUX

BUX makes it easy and affordable for Europeans to do more with their money. Since launching in 2014, BUX has made the markets accessible for more than 2 million users across 9 countries in Europe. Its first app, BUX X, offers short-term, leveraged trading, all powered by a vibrant in-app community. With the introduction of BUX Zero, BUX is bringing commission-free investing to all, allowing users to invest in the brands and companies they care about through an intuitive, easy-to-use app. BUX Zero is currently available in the Netherlands and will be followed by Germany and Austria. A broader European rollout will begin in 2020. Headquartered in Amsterdam, the Netherlands, the company is backed by Holtzbrinck Ventures, Velocity Capital, Orange Growth Capital and Initial Capital.