Amsterdam FinTech start-up opens up retail trading to an unprecedented audience

London - November 19th, 2014: BUX, the casual trading app that brings the fun back to finance, has reached 10,000 users in the UK in just one month. Having launched two months ago in The Netherlands, BUX now has 35,000 users in total, making it the fastest growing trading app in Europe based on downloads.

Since the launch, BUX users have placed over 500,000 trades and locked horns in over 3,000 BUX battles - intense, timed contests to see who can make the best returns. So far, the most frenzied time to trade was during the Alibaba IPO which saw users ratchet up to 56 trades per minute. The most popular products to trade have been Air France/KLM and Apple stocks, and gold.

Over half of BUX users had zero trading experience before downloading the app. These users first learn how to trade for free with funBUX, the funny money version. Once they get the hang of it they move on to real money trading (seriousBUX). A lack of trading experience hasn’t stopped BUX users finding success, however, with winning trades at 56.5%. BUX users also keep coming back, logging in five times and making 2.6 trades per day on average.

BUX bridges the gap between casual gaming apps and serious trading platforms. The goal: to allow everyone to experience the excitement of the stock exchange straight from their smart phone.

Nick Bortot, CEO of BUX, explains:

“In the past, investing was something complicated that your dad did, putting his money in listed companies you’d never heard of. Nowadays we see far more people interested in big businesses - disruptive tech companies like Google, Facebook, GoPro or Netflix have an impact on everyone’s daily life. With BUX, everyone now has the opportunity to learn about that world through trading and having fun.”

Nick Bortot, CEO BUX

Here are some user reviews (and no, we didn’t write these ourselves):

  • “What’s fascinating is that most trading apps are really dull, very boring, but this app has turned trading into a fun game”
  • “Bux is a fantastic app. I've got 5 of my mates playing it & we're not from a finance background. Now it's all we talk about!”
  • “Such a simple and fun app that helps you enter the world of trading”
  • “This little app gives you just enough to allow you to trade successfully”
  • “Fun and easy way to trade”


Download the app here:

About BUX


BUX is a trading app that makes playing the markets super easy and relatively safe for everybody. You can now experience the excitement of the stock exchange, even if you don’t have tons of trading experience or wads of cash to spend. BUX brings the fun into finance and makes stocks trading accessible for everyone.


Most people think the world of finance is super-complicated and mind-numbingly boring. But at BUX we know that the financial markets are, in fact, the most important, the biggest, the most influential and the most exciting game in the world. The financial markets are inseparably connected to international business, politics and our world economy, which makes trading stocks actually something super-interesting to do. But go and try to get this point across over a few drinks at a party: before you’ll know it, you’re the one standing in the corner, all by yourself, sadly trying to maintain a posture by nibbling on a party snack. We feel this needs to change. Now, finally, technology enables us to create an app which opens the markets for everyone and makes trading stocks as easy as liking a post on Facebook. Whereas traditional finance is as boring and elitist as classical music, BUX rocks the world of finance and let’s everyone experience how exciting trading stocks actually is. Enjoy the party!


Four Dutch entrepreneurs founded BUX: Egbert Pronk, Nick Bortot, Robbert Bos, and Joost van de Wijgerd. BUX’s CEO Nick Bortot co-founded BinckBank, with over 550 employees, the largest online discount broker in the Netherlands, listed on the Euronext stock exchange. From the headquarters in Amsterdam, BUX sets out to rock the global world of finance. The team currently consists of 35 employees that have rolled out BUX in the Netherlands, United Kingdom, Germany, Austria and Italy, with plans to expand globally. BUX has received the honour of being listed in the Fintech50 2015 – the annual list of Europe’s most promising fintech start-ups. Holtzbrinck Ventures, Orange Growth Capital, Velocity Capital and Initial Capital have funded BUX. BUX’s trading partner is Ayondo Markets Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) and is covered by the Financial Services Compensation Scheme (FSCS).