BUX launches Europe’s first self-directed active ETF portfolios in partnership with J.P. Morgan Asset Management: BUX Prime Investment Plans
AMSTERDAM, 4 August 2025 – Today, BUX announced the launch of a first-of-its-kind solution in the European investment landscape: BUX Prime Investment Plans, which combine J.P. Morgan Asset Management’s active ETFs in pre-built multi-asset portfolios designed to make active management accessible and affordable.
With this launch, BUX becomes the first neobroker in Europe to make actively managed multi-asset ETF portfolios available to retail investors in the form of automated, self-directed Plans. It launches in the Netherlands, Belgium, Ireland, Austria, Spain, France, Germany and Italy. Prime Plans cost €0 on the BUX platform, are available within the BUX Prime subscription (€7.99/month). BUX Prime also offers up to 1.75% interest on cash and low trading commissions.
By collaborating with J.P. Morgan Asset Management, a global leader in active ETFs, BUX brings expertise to everyday investors across Europe without hidden fees or complex decisions. These active strategies are managed by a global team of over 900 investment professionals and backed by more than $480 million in annual research spending. The actively managed Prime Investment Plans include diversified portfolios tailored to various risk levels and investment goals, aimed at beating the market.
Yorick Naeff, CEO of BUX, commented: “We’re proud to be the first in Europe to offer actively managed multi-asset ETF Plans to retail investors. By partnering with J.P. Morgan Asset Management, we’re opening the doors to a level of expertise that was previously only available to high-net-worth individuals through wealth managers or private banks. Prime Plans are a huge step in making long-term investing radically more affordable and easier”.
Travis Spence, Global Head of ETFs at J.P. Morgan Asset Management, added: “We are excited to be launching these innovative investment plans with BUX. We believe active ETFs can play a key role in helping investors navigate today’s increasingly complex markets. Through this partnership, BUX clients across Europe have access to high-quality portfolios that seek to offer diversification and better investment outcomes”.
With the launch of Prime Plans, BUX is continuing to lead the charge in democratising access to top-tier investment strategies, helping more people across Europe build long-term wealth — no matter their background, time or budget.
BUX, part of ABN AMRO N.V., is one of Europe’s leading neobrokers. BUX provides a versatile investment platform featuring stocks, ETFs, and ETCs, alongside pre-built and custom Investment Plans. With its intuitive mobile investment app, BUX makes investing easier and more affordable for everyone. By simplifying the trading experience, BUX is helping a new generation of investors build long-term wealth and achieve their financial goals. Headquartered in Amsterdam, BUX is currently available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.
J.P. Morgan Asset Management, with assets under management of $3.8 trillion (as of June 30, 2025), is a global leader in investment management. J.P. Morgan Asset Management's clients include institutions, retail investors and high net worth individuals in every major market throughout the world. J.P. Morgan Asset Management offers global investment management in equities, fixed income, real estate, hedge funds, private equity and liquidity. For more information: www.jpmorganassetmanagement.com.
J.P. Morgan Asset Management’s ETFs are active, not reactive. Rather than simply following the markets, the firm’s ETF solutions benefit from the unique insights generated by its global team of research analysts, and the knowledge learned from over a century of active management experience—all backed by extensive trading capabilities and a cutting edge technology platform. It’s this mix of active expertise and ETF know-how that has helped J.P. Morgan Asset Management grow to become the largest provider of active UCITS ETFs, with over $38 billion in assets under management across more than 35 active ETF strategies, covering all major equity and fixed income markets (as of 30 June 2025).
JPMorgan Chase & Co. (NYSE: JPM) is a leading financial services firm based in the United States of America (“U.S.”), with operations worldwide. JPMorganChase had $4.6 trillion in assets and $357 billion in stockholders’ equity as of June 30, 2025. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. Under the J.P. Morgan and Chase brands, the Firm serves millions of customers in the U.S., and many of the world’s most prominent corporate, institutional and government clients globally. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.