- Tourism was the most bought sector in 5 of the 7 countries BUX Zero is available in.
- Percentage of BUX Zero client asset value invested in ETFs quadruples in one year.
AMSTERDAM, 13 December 2021 -- Europe’s fastest growing neobroker, BUX, released their year in review today highlighting key user insights from 2021. In a year that started off with market volatility brought on by meme stocks and ended with the emergence of a new Covid variant, BUX Zero investors invested heavily in both tourism and continue to show interest in mid to long term investing by increasing the amount they put into ETFs.
“2021 will go down in the history books as the year in which many who had entered the stock market for the first time last year matured and became more disciplined investors who are here to stay. Retail investors showed an increased interest in mid to long-term investment vehicles, an important indication that they are in it for the long haul. Moreover, a spike in bought tourism stocks revealed that, regardless of market volatility, investors were confident in the industry’s recovery. Where 2020 kickstarted a corona-driven investing rush, this year was characterised by hope for a better future”, said Yorick Naeff, CEO, BUX.
As we near the two-year mark of the Covid-19 pandemic, it’s no surprise that one of the hardest hit industries has been tourism. Despite this, investors had faith in a recovery. In 2021, German multinational TUI, one of the largest travel and tourism companies in the world, was the most bought product overall in BUX Zero.* In addition, tourism was the most bought sector in 5 of the 7 countries where BUX Zero is available. TUI topped the list as the most bought product in Austria, Belgium, and Germany. In France and the Netherlands, Air France-KLM topped this list of most purchased shares. *
Earlier in 2021 in BUX’s NextGen report, it was noted that Gen Z and Millennials alike looked at a mid to long term investing strategy by investing in ETFs, particularly those that focus on disruption. Looking at the end of the year, BUX’s data reconfirms the value the BUX Zero clients see in investing in ETFs. On the 31st of December 2020, 4.3% of asset value was invested in ETFs on BUX Zero. A year later, this number has quadrupled to 16.7%. ***
In 2021, the most purchased ETF that was the most purchased on BUX Zero was the Automation & Robotics ETF (iShares). This ETF tracks around 120 companies developing technology in the fields of automation and robotics across both developed and emerging markets. It includes companies such as Qualcomm, AMD, Nvidia, and Apple.
* Period from 1.01.2021 to 25.11.2021, based on the percentage of clients buying the product on BUX Zero.