Amsterdam, January 3, 2022 - Starting today, BUX has introduced fractional investing to clients across Europe. Via investing app, BUX Zero, the company is the first broker in the Netherlands to offer fractional investing to retail clients and is continuing to lower the barriers of entry for those who are looking to build wealth in an affordable, accessible way. For investors with smaller amounts to invest, big companies with share prices in the thousands have long been out of reach. Fractional investing now allows these clients to buy a fraction of these shares, allowing them to further diversify their portfolios and build wealth for the future.
With the introduction of fractional investing at BUX, instead of buying a certain number of whole shares, investors can decide how much to invest in a stock, starting as low as €10. BUX Zero clients will now be able to own a piece of some of the world’s most popular, but pricey, shares including Amazon, Google and Tesla. By lowering the barrier of entry, fractional ownership now allows clients to further diversify their portfolios, while also allowing them to put their money behind the companies that they believe in.
At BUX, our mission has always been to make investing both accessible and affordable. We began this journey by making it possible to invest with zero commissions, something which was previously not offered in the European market. Today, we are making it even more affordable for Europeans to benefit from investing, not just the wealthy. With the launch of fractional investing, investors with smaller budgets, especially younger generations, can now build a diversified investment portfolio with fractions of stocks from some of the biggest names in global tech, retail and auto, said Yorick Naeff, CEO of BUX.
The race to offer zero-commission investing in the American market was a harbinger of things to come in Europe. What has been referred to as the ‘Americanization’ of brokerage in Europe is in a second phase. Fractional investing is standard in the U.S. and has been fueling a sharp rise in trades in the U.S. According to U.S.-based embedded investing platform, DriveWealth, 92% of all trades on their platform had a fractional component in 2020. BUX anticipates that the next phase of democratization in brokerage in Europe will be fractional investing.
According to DriveWealth’s Retail Trends report, 82% of their survey respondents “believe a modern investment platform should offer fractional trading, equities investing, and ETFs to achieve long-term investing goals.’’
Starting today, BUX customers can invest in 100 of the most popular US stocks. Other US stocks will become available in the period after the launch. In the future, fractional investing in ETFs and European stocks will also be possible in the BUX Zero app.
Contact details
Related topics
Related news
BUX names former Delivery Hero executive as Chief Marketing Officer
BUX, one of Europe’s fastest-growing neobrokers, today announced the appointment of Dan Zbijowski as its CMO. He will be departing Berlin-based decacorn and DAX listed company, Delivery H...
BUX becomes the first broker in Europe to offer fractional European ETFs in partnership with ABN ...
Amsterdam, 11 April, 2022 - Beginning today, BUX clients will be the first in Europe to be able to invest in fractional European ETFs outside of an investment plan. In partnership with AB...
BUX Europe Appoints New Managing Director
BUX, Europe’s fastest growing neobroker, has announced the appointment of Jean-Raphael Nahas as new Managing Director of its Cyprus CFD operations.
Number of female investors at BUX increases by 200% in just one year
Today BUX, Europe’s fastest growing neobroker, released the latest data on the investment behavior of its female clientele. During the past two years, BUX has seen growing interest in bui...
BUX Zero introduces cryptocurrencies, further expanding the ability for clients to build diverse ...
BUX Zero clients in the Netherlands, Belgium, Ireland and Spain can now invest in a selection of more than 20 cryptocurrencies in addition to stocks and ETFs.