BUX Zero brings accessible wealth creation to Italy

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Amsterdam, June 7, 2022 - Today, Italian investors are celebrating the launch of the BUX Zero app in Italy. After launching in Ireland and Spain late last year, Italy is the eighth market BUX is expanding into, reinforcing the platform’s commitment to making investing more accessible and affordable for everyday European users.

Yorick Naeff, CEO at BUX, said, “Our presence in Italy comes against a backdrop of high inflation and dwindling trust in pension systems and traditional banks. That’s why it’s vital that Italian investors have access to an intuitive app like BUX Zero. We expect to appeal to a range of different users, from experienced investors attracted by our low fees, through to new investors, who are entering the markets for the first time. We’ll be here to guide them through the basics and give them the confidence to build a better financial future”. 

More Italians plan to start investing this year

A recent BUX study showed that 53% of Italian respondents* said that they plan to start investing in the next twelve months, while 70% stated that the main driver to start investing is to guarantee financial security for the future. 

In a country significantly affected by the pandemic, these numbers signify that investing is no longer a luxury. Creating a sense of financial independence is now a necessity, especially for the younger generation. 

With clear, transparent pricing and a helpful Knowledge Centre, the launch of BUX Zero in Italy will give all Italians the ability to reach their financial goals, without relying solely on pensions and traditional banks.

BUX Zero investment plan now includes fractional investing

Monthly investment plans can be used to invest small amounts regularly, based on each investor’s financial situation and long-term goals. Creating a plan is as simple as choosing from a variety of stocks and ETFs, deciding on a monthly recurring date, then setting the amount to invest, starting from just €10 per plan. 

BUX Zero now also offers fractional investing in their investment plans. A useful tool, when some individual stocks can cost hundreds, or even thousands, of Euros. Fractional investing also provides other benefits, such as increased diversification and better dollar cost averaging. There are currently more than 30 fractional US stocks and more than 150 fractional ETFs available in the investment plan, including household names like Apple, Amazon and Tesla, with more to be added in the near future.


About BUX

With over 700,000 clients, BUX is a leading European neobroker, making it easy and affordable for investors to do more with their money, since 2014. BUX Zero is headquartered in Amsterdam and currently available in the Netherlands, Germany, Austria, France, Belgium, Ireland, Spain and Italy. 

The BUX Zero app is free and available for download on Google Play and Apple Store from today. 

*Survey of 1,001 Italians conducted in November 2021.

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About BUX


With more than 1 million users, BUX is on a clear path to becoming Europe's leading neobroker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in fractional shares, ETFs and cryptocurrencies from 2019. Investing can also be put on autopilot through the BUX Savings Plan. BUX is currently available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria and Ireland. The fintech scale-up is headquartered in Amsterdam and is backed by some of the most prominent international venture capital firms.
Investing involves risks. Trading in digital currencies involves risks. You can lose your deposit.

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