BUX announces rebrand of BUX Zero to BUX

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  • BUX rebrands its flagship application BUX Zero to BUX
  • BUX’ purpose remains helping clients build wealth in the long run, but its focus shifts from being a price leader to making financial markets more accessible and the application even more intuitive than it already is

Amsterdam, May 22nd, 2023 - BUX, Europe’s fastest growing neo-broker, announced today that it has completed the rebrand of its investment application from BUX Zero to BUX. This rebrand is the next step in BUX’ strategy to double down on its flagship application and help their clients build long term wealth.


“In the past, we’ve always focused on being a price leader,” said Yorick Naeff, CEO at BUX. “We are growing up as a firm and have become a more sophisticated player in the space. This needs to be reflected in the brand name. Dropping the Zero in the BUX Zero name signifies our commitment to this flagship application and shows that we are more than just a price leader. We are incrementally increasing access to financial markets and the ease-of-use of our app  through automated investing, interest on uninvested cash, and access to numerous asset classes.”

The change from BUX Zero to BUX follows the earlier brand name change of BUX’ derivatives trading platform BUX X to Stryk to show a clearer distinction between its long-term investment platform and its short term trading platform.

With more than a million users, BUX is one of the leading neo-brokers in Europe. BUX clients can invest in (fractional) shares, ETFs, ETCs, and crypto currencies via one native mobile application. Creating an account on mobile or desktop takes on average 5 minutes. BUX’ mission is to make investing easy and affordable for all by empowering people to make better financial decisions, whatever their goals.


About BUX

BUX is on a clear path to becoming Europe's leading neo-broker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in fractional shares, ETFs and cryptocurrencies from 2019. Investing can also be put on autopilot through the BUX Savings Plan. BUX is currently available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland. The fintech scale-up is headquartered in Amsterdam and is backed by some of the most prominent international venture capital firms.

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